“Fashion is the armor to survive the reality of everyday life,” designer Bill Cunningham once said. And for decades, one piece of clothing has continued to stand tall as both armor and identity: the Custom Varsity Jacket. From high schools to universities, from sports teams to businesses, this classic jacket has never gone out of style. In fact, it’s only grown stronger,...

Atlanta basketball has a rhythm of its own. Fast-paced, bold, and defined by creativity and culture encouraged by the marriage of sports, music, and street style. Wearing a varsity jacket of the Atlanta Hawks isn’t just about being on a team; it’s about carrying the spirit of the city with you everywhere. It means motion, confidence, and allegiance to the court beyond the game...

Introduction to High School Varsity Jackets There is no garment in the world that captures teenage triumph quite like the high school varsity jacket. Wool body, leather sleeves, bold chenille patches — it’s the ultimate symbol of “I earned this.” Awarded for excellence in sports, band, academics, or leadership, it turns ordinary students into legends. More than clothing,...