Search engine optimization often feels like an endless maze. Algorithms change. Agencies throw around jargon. Reports arrive filled with graphs and technical terms you barely understand. If you’re a Kiwi business owner, you may have wondered: Why is SEO so complicated—and is it even worth it? Here’s the truth: SEO doesn’t need to be overwhelming. The problem isn’t...

Are You Looking at the Wrong Numbers? If you own a business in Auckland, you’ve probably been handed one of those long SEO reports. You know the ones—lots of charts, traffic graphs, “domain authority” scores, keyword rankings. On paper it all looks great. But when you check your phone or your booking system, the results don’t line up. It’s frustrating....