Trust is the cornerstone of the healthcare industry. Unlike other sectors where consumer decisions are driven by price or convenience, in healthcare, people make choices based on credibility, reliability, and empathy. Patients entrust providers with their well-being, and any lapse in communication can damage that fragile trust. In this context, public relations (PR) plays a vital role in...

In today’s digital-first economy, small businesses often face competition from global players with massive budgets, advanced technology, and established brand recognition. At first glance, competing with digital giants like Amazon, Flipkart, or Zomato may seem impossible. These companies possess scale, resources, and visibility that smaller players can only aspire to. But...