Global Mobile Advertising Market: Growth, Trends, and Future Outlook 1. Introduction The Global Mobile Advertising Market has emerged as one of the most dynamic segments in the digital economy, driven by the increasing penetration of smartphones, expanding internet connectivity, and the evolution of mobile-first consumer behavior. Mobile advertising—covering formats such as...

The Mobile Advertising Market is experiencing remarkable growth, with projections indicating a rise from approximately USD 237.4 billion in 2023 to USD 663.09 billion by 2032, reflecting a robust compound annual growth rate of 11.88 percent during the forecast period from 2024 to 2032. This expansion is driven by several factors. Smartphone penetration is increasing globally,...