Global AdTech Market: A Comprehensive Overview (2023–2029) The Global AdTech Market, valued at USD 530.2 billion in 2022, is undergoing a major transformation driven by automation, AI, and shifting consumer behavior. Forecasts indicate the market will reach USD 1,286.50 billion by 2029, growing at a CAGR of 13.5%. As digital platforms dominate media...

Advertising technology, commonly known as AdTech, encompasses the tools, software, and platforms utilized to administer, deliver, and enhance digital advertising campaigns. This technology facilitates publishers and advertising agencies in effectively targeting audiences, automating ad purchases, and evaluating performance. The diverse array of technological solutions, including programmatic...