The Origins of Stussy: Surfboards to Streetwear Stussy’s journey began in the early 1980s on the sun-drenched beaches of Laguna Beach, California. Shawn Stussy Clothing, a local surfboard shaper and artist, started scribbling his now-famous signature on custom surfboards. What began as a quirky branding experiment quickly evolved into a full-fledged cultural phenomenon. By printing the...