Market Estimation & Definition

The Fresh Herbs Industry was valued at approximately USD 183 billion in 2024 and is projected to reach nearly USD 567.65 billion by 2032, reflecting an impressive compound annual growth rate (CAGR) of 15.2% from 2025 to 2032.

Fresh herbs include a wide range of plant-based products used for culinary, medicinal, and aromatic purposes. These herbs are typically consumed in their natural form and have gained popularity due to their health benefits, flavor enhancement capabilities, and natural appeal.

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Market Dynamics

Increasing Demand for Organic and Locally Sourced Produce Driving the Fresh Herbs Market Growth

The evolving consumer attitudes towards health, sustainability, and a desire for transparency in the food supply chain are majorly driving the growth of the Fresh Herbs market. Consumers are increasingly concerning about the environmental and social impact of their food choices. The choice of locally sourced herbs mainly reduces the carbon footprint associated with transportation, supporting sustainability goals. The increasing support for local herb growers is also fostering community development and strengthening regional agricultural economies.

Seasonal Variability Restraining the Fresh Herbs Market Growth Many herbs have growing seasons due to the factors such as sunlight, temperature, and soil conditions. The availability of herbs outside of this period decreases, which leads to fluctuations in the supply of fresh herbs. This scarcity results in challenges for retailers and consumers that consistently seek access to a diverse range of herbs throughout the year, which in turn restrains the growth of the Fresh Herbs Market.

Increasing E-commerce and Online Grocery Shopping Creating an Opportunity for the Fresh Herbs Market The technological advancements and the convenience associated with fresh herbs online shopping are contributing to the market growth. The growing E-commerce platforms are providing fresh herbs with a broader market reach, which is enabling consumers to access a variety of herbs that sometimes might not be readily available in their local stores. This expanding reach is majorly benefiting both consumers seeking diverse herb options and growers looking to reach a wider audience.

Rising Sustainability Concerns Challenging the Fresh Herbs Market Growth Herb cultivation requires substantial water usage and in regions having water scarcity faces a critical sustainability concern. This creates major problem for the growth of fresh herbs plants. Sustainable water management practices, such as efficient irrigation systems, rainwater harvesting and water recycling has become essential for minimizing the environmental impact of herb production. Energy-intensive practices, such as heated greenhouses and long-distance transportation are majorly contributing to greenhouse gas emissions in the fresh herbs supply chain.

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Segmentation Analysis

Based on Type: The market is segmented into Culinary Herbs, Medicinal Herbs and Aromatic Herbs. The Culinary Herbs segment held the largest Fresh Herbs Market share of around 39% in 2024. This is attributed to the rising global popularity of diverse cuisines and the increasing demand for fresh and flavourful ingredients. In the segment, basil, cilantro, rosemary, and thyme are the herbs that are commonly featured. Basil is majorly is used in a wide range in Italian and Southeast Asian cuisines that contributes to its prominence. The rising consumer preferences for healthier and fresher food options is fuelling the demand for fresh herbs for cooking. The Aromatic Herbs segment and Medicinal Herbs are expected to grow rapidly during the forecast period. The growth of medical herbs segment is attributed to the rising awareness of fresh herbs benefits for health associated with herbal remedies and natural wellness. Herbs such as lavender, chamomile, echinacea and turmeric are prominent in the segment. Aromatic herbs are increasingly contributing to the overall sensory experience of food and beverages, making them an essential segment within the fresh herbs industry. In the aromatic herbs segment, the varieties of mint, lemon balm, sage, and lemongrass are top players.

Based on Distribution Channel: The market is segmented into Supermarkets / Hypermarkets, Specialty Stores, Online Retail, Farmers’ Markets and Convenience Stores. The Supermarkets / Hypermarkets held the largest Fresh Herbs Market share in 2024. Supermarkets and hypermarkets offer a one-stop solution for consumers who seek convenience and a wide variety of fresh herbs. The packaging and presentation of fresh herbs available in the supermarkets are mainly designed to attract customers, ensuring freshness and quality. The Online Retail segment is expected to grow at a high rate during the forecast period.

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Regional Insights

Asia Pacific Fresh Herbs Market is expected to grow rapidly during the forecast period. The trend of herb gardening is gaining popularity in the region, with consumers cultivating herbs at home for personal use. This DIY approach majorly aligns with the cultural appreciation for freshness and ingredients that are locally sourced. Home-grown herbs contribute to regional dishes. This practice supports a connection to traditional cooking methods. The Asia Pacific region experiences diverse climates and cultivation that is dependent on weather poses challenges for consistent production of herb.

North American Fresh Herbs Market dominated the global market in 2024 with the share of around 42%. Consumers in the region highly express a preference for organic and non-genetically modified organism (GMO) products. This preference extends to fresh herbs, with an increasing demand for organically grown and non-GMO certified herbs. Producers and retailers are increasingly responding by offering a wide range of certified organic herb options. The regional market is highly experiencing ongoing innovations in herb-infused products that range from infused oils and vinegars to herb-flavored beverages.

Fresh Herbs Key Players are:

1. HerbThyme Farms (United States)
2. Superior Fresh (United States)
3. Wing Seed Company (United States)
4. Oliver Kay Produce (United Kingdom)
5. Meridian Farm Market (Canada)
6. Enza Zaden (Netherlands)
7. McCormick & Company, Inc. (United States)
8. Spisa Group (Sweden)
9. GrowUp Farms Group (United Kingdom)
10. Kerry Group PLC (Ireland)
11. Pacific Botanicals (United States)
12. Langmead Herbs (United Kingdom)
13. Organic Herb Trading Company (United Kingdom)
14. Nomad Foods (United Kingdom)
15. Rocket Farms (United States)
16. Vitacress (United Kingdom)
17. Shenandoah Growers Inc. (United States)
18. Döhler (Germany)

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