Market Estimation & Definition

Amaranth Industry is an ancient grain gaining modern popularity due to its exceptional nutritional content and versatile applications. It’s a gluten-free pseudocereal rich in high-quality protein, dietary fiber, vitamins, minerals, and bioactive compounds like squalene. Widely used in food, nutraceuticals, and cosmetics, it appeals to health-conscious and sustainability-driven consumers.

The global amaranth market was valued at approximately USD 12.58 billion in 2024 and is projected to grow steadily at a CAGR of 11.51% from 2025 to 2032, reaching nearly USD 30.07 billion by 2032. This significant growth trajectory is attributed to increasing consumer demand for functional foods, natural personal care products, and organic plant-based ingredients.

Market Overview:

Amaranth is a pseudocereal with traits comparable to those of the Poaceae cereal family, which includes wheat, barley, oats, and others. It is high in vitamins, fibre, minerals, antioxidants, and other nutrients. Amaranth has a long list of health benefits, including improved metabolism, reduced inflammation, lower blood cholesterol levels, and improved digestion. People have been eating cereals and grains for more than 8,000 years to meet their nutritional needs. Amaranth has a wide range of uses in a variety of industries, including food and drinks, personal care, cosmetics, pharmaceuticals, and so on.

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Market Segmentation Analysis

The amaranth market is segmented based on:

Based on Product Type, the global Almond Butter market is sub-segmented into Amaranth seed, Amaranth oil, Amaranth leaf and Amaranth flour. The Amaranth seed segment held the largest market share of 52.45% in 2024 and it is expected to grow at a highest CAGR of 11.6% in the global amaranth market during the forecast period. Due to existence of several different minerals in amaranth seed including such as calcium, iron, phosphorus and many others. Such minerals may drive the growth of amaranth segment over the forecast period. Also, due to the demand for an amaranth crop as a weed is expected to experience an upswing.

Based on Application, the global amaranth market is sub-segmented into the Global Amaranth Market is sub-segmented into Food & Beverages, Personal care, Pharmaceuticals and Others. The Personal care segment held large number of share 62.05% in 2024. Because of increased consumer acceptability, the industry has a higher number of established businesses and is expected to develop significantly, particularly in emerging economies.

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Regional Insights:

Asia Pacific is expected to grow at a highest CAGR of 12.2% in the global amaranth market during the forecast period. Due to rising disposable incomes and a wide population base, particularly in countries such as India and China. Anti-aging products have developed as the most popular personal care product segment because of increased consumption among adult age groups in China. These factors along with high R&D developments and the introduction of advanced and inventive products are interpreting the APAC market as lucrative for global players.

North America held the largest market share of 44.47% in 2024. This is mainly because the increasing demand for squalene, which is extracted primarily from amaranth products, is expected to boost the growth of the North American market, mainly because of properties like anti-inflammatory, anti-oxidation, and anti-aging properties. Also, the burgeoning trend in the pharmaceutical industry of emerging novel medicines based on bio-based raw materials.

Competitive Landscape (Commutator Analysis)

1.Proderna Biotech Pvt. Ltd.
2. AMR Amaranth A.S.
3. Nans Products Pvt Ltd.
4. Flaveko Trade Spol. S.R.O
5. Nu-World Foods
6. Amaranth Bio Company
7. Amaranth Nord
8. RusOliva Pvt. Ltd.
9. Dk Mass S.R.O
10. Spol S.R.O

Conclusion

The global amaranth market is set for substantial expansion, powered by health-driven food consumption, clean-label beauty trends, and growing awareness of natural, organic ingredients. Seeds and oil dominate current applications, but flour and organic categories are emerging as dynamic growth areas. North America and Europe remain market leaders, while Asia-Pacific offers untapped potential.

With its nutritional richness, versatility, and sustainability appeal, amaranth is poised to cement its position as a mainstream superfood and multifunctional ingredient across industries. Market players leveraging organic innovation, premium health positioning, and e-commerce outreach will be best placed to capitalize on this thriving opportunity.