When you plan to launch a new product, you should think of creative ways and strategies. A traditional product launch event is no longer effective, as customers are fed up. You better think of something creative where you can engage your audience and promote your new product in a unique way. The best you can do is to organize a brand activation event for a new product launch and let the audience engage with the product.
A brand activation event will allow your attendees to use your products and test their quality and application. In this post, we will explain how brand activation events can support new product launches. Keep walking with us to learn more!

Importance of Brand Activation for New Product Launch:

Brand activation is the best opportunity to create excitement and curiosity among your audience. It will give your new product a hype in the market; everyone will attend the event to see whats new. In this event, your audience will interact with your products directly and experience their value. It leads to a lasting impression and better experiences. In the following lines, we will explain the importance of brand activation for a new product launch. Let us begin!

1. Immediate Product Awareness:

The most powerful advantage of a brand activation event is product or brand awareness. When you organize the event for a new product launch, you give your product an immediate boost and recognition in the market. Your attendees will attend the event just to know your product better and share it on social media pages. This instant awareness is hard to achieve if you stick to traditional events and strategies.
A live product demo will help you highlight the features of your new product in real time. Your curious attendees will never stop asking questions about this new product and its applications. All these insights will lead to instant product awareness.

2. Hands-On Product Experience:

When you launch a new product, your customers and potential prospects would love to use it before purchasing it. If your new product is good enough to satisfy their needs, they will purchase it. Besides this, consumers are more likely to trust a product that they can see, touch, and use. A brand activation event can provide all these opportunities for your audience to use the product.
The hands-on experience of the new product will lead to product credibility and trust. Do you want to organize such an event for your new product launch? You should contact event experts at Urban Events and let them help you!

3. Builds Brand Loyalty:

The primary aim of a brand activation event is to forge an emotional bond to the brand for the customers. Indeed, you can generate feelings of excitement, curiosity, and even joy, all at once. These attributes are all critical to fostering an emotional connection with the audience at the event. Once consumers are emotionally connected to your brand, they will trust your name and purchase your story. They can also invite others to the event and spread the word. 
Loyal customers will purchase your products and will share your story with friends and family members. It is also good for nurturing long-term loyalty among your customers. Modern-day brands can greatly benefit from this aspect of brand activation events.

4. Authentic Consumer Engagement:

A great brand activation event for a product launch can turn passive viewers into active participants. There are multiple activities you can undertake to engage your audience like games and live quizzes. Allow your customers to play games and answer questions to win cash prizes. With these ideas, you can keep your audience on their feet and foster engagement. 
Authentic consumer engagement will lead to improved sales and lead generation. You give your audience a strong reason to stay connected to your brand try the new product. 

5. Social Media Amplification:

As you already know, consumers these days are more active on different social media platforms. When you offer them immersive experiences and new products, they will share the moments on social media platforms. Interactive setups and creative installations will offer visually striking moments, which can encourage your audience to take photos and videos. They can share the captured moments with your friends and family on social pages.
When your brand spreads on social media, you can generate more online sales and orders. Everyone would love to explore further about your products and services. 

Organize a Brand Activation for Your New Product Launch!

When you are launching a new product, you better opt for a brand activation event instead of traditional setups. Your attendees will get the opportunity to use the product and test its quality. It is time to contact reliable event organizing companies in your town and let them help you with this event!