A European denim brand known for aggressive sustainability targets recently reformulated its finishing line around Soft And Elastic Silicone Oil. The objective was ambitious: deliver the signature buttery hand of luxury stretch denim while cutting process water by 50 % and energy by 30 %. Soft And Elastic Silicone Oil emerged as the only finishing agent capable of satisfying both tactile and environmental KPIs.

Traditionally, achieving a peach-skin touch required multiple passes: enzyme, softener, anti-ozone, and a final elastomeric polymer. By replacing the entire sequence with a single bath containing Soft And Elastic Silicone Oil, the mill eliminated two rinse cycles and shortened drying time by four minutes per metre. Life-cycle analysis confirmed that Soft And Elastic Silicone Oil lowers CO₂ emissions by 0.8 kg per jean, a figure that materially advances the brand’s Science-Based Target.

Critically, Soft And Elastic Silicone Oil is compatible with laser and ozone fading units, so the mill retains design flexibility without reverting to potassium permanganate sprays. Jeans finished with Soft And Elastic Silicone Oil still accept printed graphics and heat-transfer patches, proving the versatility of this finishing agent across complex styling workflows.

Consumer testing panels rated garments treated with Soft And Elastic Silicone Oil 9.2 out of 10 for “softness retention after 30 washes,” the highest score ever recorded by the brand. Retail partners responded by expanding shelf space and featuring Soft And Elastic Silicone Oil technology on hangtags that highlight reduced environmental impact.

From a compliance standpoint, Soft And Elastic Silicone Oil is bluesign-approved and GOTS positive-listed, enabling the brand to market its denim in 42 countries without formulation tweaks. Auditors also noted that Soft And Elastic Silicone Oil contains no silicone cyclics above 0.1 %, ensuring alignment with evolving EU regulations.

Financially, the switch to Soft And Elastic Silicone Oil generated a 7 % reduction in finishing cost per garment, driven by lower water, energy, and chemical bills. The brand’s sustainability report now showcases Soft And Elastic Silicone Oil as a flagship innovation, illustrating how high performance and low impact can coexist.