A Personal Take on Trust, Identity, and Long-Term Connection Brand loyalty is something I think about a lot, especially when I look at how quickly the vape industry grows and shifts. With so many devices, flavors, and styles to choose from, I often ask myself what really makes me return to one brand instead of jumping to another. Over time, I’ve realized that branding plays a bigger role...

I’ve watched the vape community grow in a way that feels driven, connected, and creative. When I first stepped into vaping, I noticed how trends weren’t only shaped by brands or products, but by everyday vapers who shared experiences, preferences, stories, and setups. People influence each other, learn from each other, and help the industry move forward in new directions. Today,...