The Latin America digital signage market was valued at USD 1.71 Billion in 2024. It is projected to grow to USD 2.79 Billion by 2033, registering a CAGR of 5.60% during the forecast period of 2025-2033. The market expansion is driven by the increasing adoption of cloud-based digital signage solutions and a rising demand for personalized and interactive customer experiences across various sectors such as retail, hospitality, transportation, and healthcare. These trends are transforming communication strategies and fueling growth in the digital signage sector. 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Latin America Digital Signage Market Key Takeaways

• The market size reached USD 1.71 Billion in 2024.

• The market is expected to grow at a CAGR of 5.60% between 2025 and 2033.

• The forecast period spans from 2025 to 2033.

• Cloud-based digital signage solutions are gaining popularity due to their scalability, flexibility, and cost-effectiveness, enabling remote operation and real-time content updates.

• Increasing integration of interactive technologies such as touchscreens, motion sensors, and facial recognition is creating personalized customer experiences.

• Retail, hospitality, transportation, and healthcare sectors are major adopters of advanced digital signage solutions to enhance operational efficiency and customer engagement.

• Strategic partnerships and acquisitions, like NowSignage with Footprint Global and JCDecaux's acquisition of High Traffic Media, are expanding market presence.

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Market Growth Factors

The expansion of cloud-based solutions is a key driver in the Latin American digital signage market. Cloud-based digital signage allows businesses to remotely operate large networks of displays without the need for expensive on-site hardware and maintenance. This technology supports real-time content updates, seamless integration with other digital systems, and advanced data analytics. The report specifically cites the partnership between NowSignage and Footprint Global in June 2024, which aims to leverage regional expertise to stimulate growth. As internet connectivity improves in Latin America, cloud-based solutions offer scalable, flexible, and cost-effective options, driving widespread adoption.

Another significant growth factor is the rising demand for interactive and personalized digital signage experiences. Businesses are incorporating touch-screens, motion sensors, and facial recognition technologies to create engaging, dynamic customer interactions. For example, retailers can change advertisements based on time, weather, or audience demographics in real-time, facilitating targeted marketing. Hospitality sectors use digital signage to offer customized service recommendations, enhancing the guest experience. The integration of AI and machine learning further enables digital signage to adapt to individual preferences, expanding the scope for personalized communication and making this trend a key enabler of future market growth.

Strategic acquisitions and partnerships also contribute to market growth. In February 2025, JCDecaux acquired High Traffic Media in Panama, adding over 5,000 advertising panels, enhancing its footprint in the DOOH and retail media markets. These corporate moves strengthen competitive positioning and market penetration across Latin America, supporting the sector's long-term expansion and innovation. Increasing adoption across retail, hospitality, transportation, and healthcare industries underscores the market's diversification and the growing need for efficient, personalized digital signage solutions.

Market Segmentation

Type Insights:

• Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks, and Others are distinct product types covered, highlighting the variety of display technologies and formats available in the market.

Component Insights:

• Market components include Hardware, Software, and Service, representing the comprehensive ecosystem of digital signage functionality and support.

Technology Insights:

• The market encompasses technologies such as LCD/LED, Projection, and Others, reflecting the delivery methods and display technologies used in digital signage solutions.

Application Insights:

• Digital signage is used across Retail, Hospitality, Entertainment, Stadiums and Playgrounds, Corporate, Banking, Healthcare, Education, Transport, and Others sectors demonstrating broad applicability.

Location Insights:

• The market differentiates between Indoor and Outdoor signage deployments, addressing various environmental and usage conditions.

Size Insights:

• Displays are categorized by size as Below 32 Inches, 32 to 52 Inches, and More than 52 Inches, covering diverse customer needs and installation requirements.

Regional Insights

Brazil, Mexico, Argentina, Colombia, Chile, and Peru are key markets in Latin America for digital signage. While the report provides comprehensive regional analysis, it does not specify dominant market shares or CAGR by country. The overall Latin America digital signage market is forecasted to grow at a CAGR of 5.60% from 2025 to 2033, reaching USD 2.79 Billion by 2033. These regional markets collectively contribute to this growth, driven by increasing cloud solution adoption and digital transformation trends across industries.

Recent Developments & News

In August 2024, Creative Realities announced its expansion into the Latin American market, focusing on Mexico. This move responds to rising customer inquiries about its capabilities and involves establishing partnerships and local teams to strengthen its presence in the region. Furthermore, in June 2024, NowSignage formed a partnership with Footprint Global to penetrate Latin American markets by combining digital signage technology with regional expertise. In February 2025, JCDecaux acquired High Traffic Media in Panama, adding 5,000 advertising panels and boosting its retail media and DOOH portfolio in Latin America.

Key Players

• NowSignage

• Footprint Global

• JCDecaux

• Creative Realities

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