He he was drawn to the of the operation and level of resource available. We have more than 600 million users, he tells me. Our calendar is slightly skewed. Fashion and beauty, at every level, will be a key tool in reframing stories and characters. That product first mindset is exactly why brands are pulling back from the hero designer model. Over the past few years, we have seen the creative director become bigger than the house, PR consultant, who advises luxury brands and previously set up the global communications team. I visited the presentation at the end of the final day, by which time had put on three full days of appointments unpacking the collection. Certainly, doing a show is easier. didn't have an official account before he was appointed creative director at in March. For, rapid change and uncertainty are the norm, not the exception. While high end brands such as, and have continued to defy the luxury downturn, buoyed by the resilience of ultra wealthy consumers, labels with middle income customer bases have been hit hard in past quarters. There are some early signs of recovery. From a distance, Shopgoldengooseonline.com it can look like follow designers from one house to the next the way fans follow bands. But the reality is more nuanced. Success requires departments not be so siloed, continues. It needs to be centralized, and everyone needs to be speaking the same voice, she The challenge is that the bigger the brand is, the more difficult it is to make sure the decisions are validated by the creative director and their team. a mustachioed, millennial lookalike with followers, wrote across one of his most successful videos of 2025: Clocking in at the brainless factory Golden Goose Online to pay for my fashion history YouTube series. The reason these videos resonate isn't because the style in the videos is aspirational though that helps, but because they build relatability and trust by bringing the audience in on the. For, founder of Training Luxury, a consultancy specializing in luxury retail strategy and client experience for brands such as, the designer is rarely the primary anchor. Most of the time, what really links to a brand is their relationship with their client advisor, he They're not just salespeople; they're lifestyle consultants. Miles wanted a casual, buffet style mountain wedding; I wanted a romc, one table in the meadow vibe in California without feeling cliche. When they came across The Sea on the Californian coast, it felt like the perfect compromise. When I tried on the chain linked wool dress, I was gagged it was stunning, and honoring her craft made it even more special. While the dress made it to the venue along with the bride, not every piece did. appointment formalizes something has been experimenting with already, bringing cultural operators inside the tent to reshape how its IP lives. mandate is deliberately fluid. That shift is visible across the wider wellness landscape. In the US, frame herbalism as daily support rather than detox culture, while brings acupuncture and into modern clinic formats with a strong educational layer. Yet if the sale closes one chapter on her history with couture, is also open to it being part of her future. She's looking forward to seeing debut haute couture show, which happens just a few days before her auction.