IMARC Group has recently released a new research study titled “South Korea Conversational AI Market Size, Share, Trends and Forecast by Component, Type, Technology, Deployment Mode, Organization Size, End User, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Conversational AI Market Overview

The South Korea conversational AI market size reached USD 258.40 Million in 2024 and is expected to grow to USD 2,989.25 Million by 2033, registering a CAGR of 27.74% during the forecast period 2025-2033. Growth is driven by the mass adoption of smart devices and fast-paced technological innovations in AI, which are boosting the use of conversational AI across industries to enhance customer satisfaction and operational efficiency.

Study Assumption Years

  • Base Year: 2024
  • Historical Years: 2019-2024
  • Forecast Period: 2025-2033

South Korea Conversational AI Market Key Takeaways

  • Current Market Size: USD 258.40 Million in 2024
  • CAGR: 27.74%
  • Forecast Period: 2025-2033
  • South Korea's fast-paced AI innovation and strong R&D focus in NLP and ML are major growth drivers.
  • Increasing automation efforts by businesses to reduce operational costs positively impact market growth.
  • Mass adoption of smart devices such as smartphones and smart speakers is expanding user interaction with conversational AI.
  • Government initiatives like the "AI National Strategy" accelerate AI research and adoption in the country.
  • Leading companies like LG Group and Samsung are introducing advanced AI models and AI-enabled devices.

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Market Growth Factors

The rapid technological innovation in artificial intelligence (AI) is a significant growth driver for the South Korea conversational AI market. South Korea emphasizes AI technology research and development (R&D) in areas such as natural language processing (NLP) and machine learning (ML). This focus leads to the creation of advanced conversational AI solutions that can better understand and respond to human queries, improving efficiency and user experience across industries like customer service, healthcare, finance, and retail. The government's "AI National Strategy" initiative further supports the development and implementation of AI-driven technologies, positioning South Korea as a global leader in conversational AI.

The increasing demand among South Korean businesses for automation to save operational costs while maintaining high customer satisfaction levels is boosting the conversational AI market growth. Firms deploy chatbots, virtual assistants, and AI-powered call centers to handle repetitive inquiries, facilitate transactions, and offer round-the-clock assistance. These solutions reduce reliance on human operators, lower operating expenses, and enhance scalability. Moreover, AI's ability to rapidly analyze vast amounts of data provides valuable business insights that would require significant human effort otherwise. As digital transformation accelerates, conversational AI becomes essential for companies seeking to stay competitive and maximize operational efficiency.

Mass adoption of smart devices in South Korea plays a crucial role in expanding conversational AI usage. Widespread penetration of smartphones, smart speakers, and connected home devices exposes consumers to AI-powered voice assistants, increasing demand for sophisticated and personalized conversational AI applications. Businesses leverage these platforms to enhance customer interaction by delivering seamless, voice-activated services and automated support. As South Korea's population becomes more technology-dependent, expectations for conversational AI to deliver context-aware and mature interactions rise, spurring innovation and growth in the sector. For example, Samsung launched AI-enhanced Galaxy S24 phones in 2024 with features including AI-generated note summaries and AI-powered voice transcription.

Market Segmentation

  • Component Insights:
  • Platform
  • Services
  • Support and Maintenance
  • Training and Consulting
  • System Integration
  • Type Insights:
  • Intelligent Virtual Assistant (IVA)
  • Chatbots
  • Technology Insights:
  • Machine Learning
  • Deep Learning
  • Natural Language Processing
  • Automatic Speech Recognition
  • Deployment Mode Insights:
  • Cloud-based
  • On-premises
  • Organization Size Insights:
  • Large Enterprises
  • Small and Medium-sized Enterprises
  • End User Insights:
  • BFSI
  • Retail and E-commerce
  • Healthcare and Life Science
  • Travel and Hospitality
  • Telecom
  • Media and Entertainment
  • Others

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Regional Insights

The South Korea conversational AI market includes key regions such as Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others. The report does not specify a dominant region or provide detailed regional statistics like market share or CAGR. However, these regions are comprehensively analyzed for their market potential and trends.

Recent Developments & News

In 2025, LG Group introduced Exaone 4.0, a hybrid AI model developed by LG AI Research, capable of providing quick answers and methodical reasoning in Korean, English, and Spanish. This model exemplifies the advancements in local AI capabilities. In 2024, Samsung launched AI-enabled Galaxy S24 smartphones featuring AI-driven note summarization, template generation, cover creation, and advanced voice transcription technology. These developments demonstrate South Korea's leadership and innovation in conversational AI technology.

Competitive Landscape

The market research report provides a comprehensive analysis of the competitive landscape, including market structure, key player positioning, and top winning strategies. Detailed profiles of all major companies operating in the South Korea conversational AI market are included.

South Korea Conversational AI Market Key Players:

  • LG Group
  • Samsung

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