Market Overview

The global green tea market was valued at USD 17.0 Billion in 2024 and is projected to reach USD 29.2 Billion by 2033, growing at a CAGR of 5.56% during the forecast period 2025-2033. The market growth is driven by rising health and wellness trends, increased consumer awareness of green tea benefits, and innovations including ready-to-drink and flavored varieties. Asia Pacific dominates the market, fueled by cultural and economic factors.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Green Tea Market Key Takeaways

• The green tea market size was USD 17.0 Billion in 2024.
• The market is forecasted to reach USD 29.2 Billion by 2033.
• The CAGR for the forecast period 2025-2033 is 5.56%.
• Asia Pacific currently dominates the market, accounting for 82.7% share in 2024.
• Health and wellness trends, product innovation, and rising disposable incomes are key growth drivers.
• Ready-to-drink green tea and convenient tea bags boost demand.
• The United States is a key regional market with growing health-conscious consumers.
• Online shopping and specialty tea shops aid market penetration globally.

Sample Request Link: https://www.imarcgroup.com/green-tea-market/requestsample

Market Growth Factors

The green tea market growth is primarily propelled by rising health and wellness trends. Consumers are adopting healthier lifestyles, seeking beverages rich in antioxidants like catechins, which support metabolism, heart health, and improved cognitive function. The growing preference for natural and organic products further fuels demand, as green tea is perceived as a healthier alternative to sugary sodas and caffeinated drinks. Additionally, the rising prevalence of lifestyle diseases such as obesity and diabetes encourages consumers to shift toward green tea, enhancing its market outlook.

Expansion of product offerings also drives market growth. Innovations include ready-to-drink green tea, convenient tea bags, flavored varieties like lemon and jasmine, and organic and premium segments that appeal to diverse consumer tastes. The busy lifestyles of modern consumers increase demand for on-the-go options, while the use of green tea in health and beauty products further boosts market value. Sustainable and ethically sourced green tea products reflect the growing consumer interest in environmentally friendly choices.

Furthermore, the globalization of tea culture reinforces market momentum. Increased travel, intercultural exchanges, and the growing presence of Asians in Western nations amplify exposure to green tea consumption customs. The rise of specialty tea shops and cafes worldwide introduces consumers to a variety of green tea flavors and forms. The influence of Asian pop culture via films, television, and social media also contributes to the expanding market adoption. Rising disposable incomes worldwide enable consumers to afford premium and organic green teas, further propelling market growth.

Market Segmentation

Analysis by Type:

• Green Tea Bags: Dominant segment due to convenience, consistent quality, availability of organic and specialty options, ease of storage, and long shelf life.
• Green Tea Instant Mixes: Provide a convenient, versatile powder or granule form that dissolves easily and can be used in smoothies and recipes.
• Iced Green Tea: Available in ready-to-drink bottles, concentrates, and kits; supports demand for refreshing, hydrating, and health-beneficial beverages.
• Loose Leaf: Preferred by traditionalists and tea enthusiasts for its authentic brewing experience and richer flavor profile.
• Capsules: Growing segment targeting health-conscious consumers seeking concentrated antioxidant intake in supplement form.

Analysis by Flavor:

• Lemon: Leads the market with its refreshing taste, immune-boosting vitamin C, availability in multiple forms, and suitability for hot or cold consumption.
• Aloe Vera: Known for soothing, healing, and digestive benefits; appeals to health-conscious consumers.
• Cinnamon: Provides a spicy, warming flavor with blood sugar regulation and anti-inflammatory health properties.
• Vanilla: Offers a mild, sweet experience suitable for relaxation, with a dessert-like flavor without added calories.
• Wild Berry: Combines various berries for a sweet, tart, antioxidant-rich drink favored for natural sweetness.
• Jasmin: Provides a subtle, sweet fragrance for relaxation and stress relief, creating a luxurious tea experience.
• Basil: Blends green tea with aromatic basil offering anti-inflammatory and antibacterial properties.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets: Leading channel providing wide green tea assortments, competitive pricing, knowledgeable staff, and convenience.
• Specialty Stores: Offer curated, premium, artisanal, and niche green tea selections with expert guidance and tastings.
• Convenience Stores: Supply ready-to-consume drinks, bags, and instant mixes for on-the-go consumers.
• Online Stores: Cater to tech-savvy customers with extensive product range, easy browsing, price comparison, and customer reviews.

Regional Insights

Asia Pacific dominates the green tea market with an 82.7% share in 2024, driven by its long-standing tea culture, status as the largest global green tea producer, rising health awareness, and increasing disposable incomes. The availability of diverse green tea products, including traditional loose-leaf and modern ready-to-drink formats, further supports growth in the region.

Recent Developments & News

In December 2024, Afghanistan opened a green tea plantation in Khost province aiming to reduce tea imports. The Zapp 60ml green tea energy drink was launched in India, targeting the natural energy market. Luxury French tea house Mariage Frères introduced new seasonal teas like Balthazar Tea and Year of the Snake tea. Califia Farms launched single-serve matcha almond and chai almond lattes with reduced sugar. In June 2024, Lipton revamped its green tea portfolio in the U.S., introducing new blends under the "2 Cups to Goodness" campaign to promote health benefits.

Key Players

• AMORE Pacific Corp
• Arizona Beverage Company
• Associated British Foods LLC
• The Coca-Cola Company
• Tata Global Beverages
• Unilever
• Cape Natural Tea Products
• Celestial Seasonings
• Finlays Beverages Ltd.
• Frontier Natural Products Co-Op.
• Hambleden Herbs
• Hankook Tea
• Honest Tea, Inc.
• ITO EN
• Kirin Beverage Corp.
• Metropolitan Tea Company
• Northern Tea Merchants Ltd
• Numi Organic Tea
• Oishi Group Plc.
• Oregon Chai Inc.
• Yogi Tea

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

👉Get Custom Market Research for Your Business👈

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302