Market Overview

The Brazil online sports betting market size reached USD 912.1 Million in 2025. It is projected to grow at a CAGR of 11.97% during the forecast period 2026-2034 to reach USD 2,523.1 Million by 2034. This growth is driven by regulatory reforms legalizing the industry, rising sports enthusiasm, and partnerships between betting operators and sports organizations. Internet access in 92.5% of households facilitates significant online gambling traffic, contributing to market expansion.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Brazil Online Sports Betting Market Key Takeaways

• Current Market Size: USD 912.1 Million in 2025
• CAGR: 11.97% during 2026-2034
• Forecast Period: 2026-2034
• Legalization and regulation reforms are pivotal drivers creating a structured market environment attracting local and international players.
• Increasing smartphone penetration, internet connectivity, and digital infrastructure expansion facilitate easier access to online sports betting.
• Brazil's strong sports culture, particularly football, drives increasing demand and engagement in online betting platforms.
• Esports betting is a growing segment, with a younger audience engaging in betting on virtual tournaments.
• Internet access at 92.5% of households and over 20% contribution to global online gambling traffic.

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Brazil Online Sports Betting Market Growth Factors

Marketing and Regulatory Environment: The legalization and regulation of online betting platforms in Brazil is driving market growth. The Brazilian Ministry of Finance reported that an ordinance will be issued in April 2024 with rules based on Bill 3,626, with the regulations expected to take effect in July 2024. Through the Regulatory Policy of the Secretariat for Prizes and Betting (SPA), we created a transparent, safe, and legal framework that guaranteed the arrival of local and foreign operators in a strong and rapidly growing regulated market.

Digitalization: Brazil's online betting market has meaningful growth potential, because of the country's fast-growing digital infrastructure. According to Statista, there were 187.9 million internet users (86.6% penetration), 144.0 million social media users (66.3% penetration) and 210.3 million cellular mobile connections (96.9% penetration) in Brazil from the beginning of 2024. Smartphone usage increased. High-speed internet is available. Users access betting websites from mobile devices with ease.

Brazilians love sports. Football is a favorite. Online sports betting is popular. Local and foreign sports leagues compete. Besides mainstream sports, esports betting within League of Legends and the Counter-Strike series is popular among the young adult and teenage demographic. At the same time, they conduct responsible gambling campaigns for a safe experience and a sustainable esports betting industry.

Brazil Online Sports Betting Market Segmentation

Sport Type Insights:

• Football: The highest-followed sport in Brazil, driving the largest share of online sports betting activities.
• Basketball: Significant segment of online sports betting fueled by domestic and international leagues.
• Horse Racing: A traditional sport gaining traction in digital betting platforms.
• Baseball: Included as a sport type with a niche betting audience.
• Tennis: Covered as part of the diverse sports betting market.
• Others: Encompasses other less dominant but emerging sports in the betting market.

End-User Insights:

• Desktop: Online sports betting accessed via desktop platforms.
• Mobile: Mobile betting driven by the expansion of smartphones and improved internet access.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

These regions cover all major markets within Brazil, offering localized insights.

Regional Insights

The report identifies the Southeast region as a dominant market within Brazil for online sports betting. While exact regional statistics such as market share or CAGR are not provided in the source, this region holds significant importance due to higher population density and economic activity. The comprehensive analysis includes Southeast, South, Northeast, North, and Central-West regions, highlighting the national market scope.

Recent Developments & News

• In June 2025: Brazil’s Secretariat of Prizes and Bets (SPA) authorized TQJ-PAR Participações Societárias SA to operate fixed-odds betting under the new regulatory framework, marking a major milestone toward a fully regulated betting market. TQJ, a Silvio Santos Group subsidiary, partnered with OpenBet for robust technological infrastructure.
• In January 2025: Brazil legalized online sports betting and casinos through Bill PL3626/23, with 67 authorizations issued by SPA. Major operators entering the market include Betano, Betsson, Betfair, MGM’s LeoVegas, and Flutter’s Betfair, with licenses costing approximately USD 4.8 Million.
• In June 2024: Rio de Janeiro State Lottery reopened accreditation for legal operators. In August 2024, MGM Resorts International and Grupo Globo announced a venture to seek a sports betting and iGaming license, planning a launch under the BetMGM brand in early 2025.

Competitive Landscape

The market research report provides a comprehensive analysis of the competitive landscape, including market structure, company positioning, winning strategies, competitive dashboards, and detailed company profiles.

Key Players

• Betano
• Betsson
• Betfair
• MGM’s LeoVegas
• Flutter’s Betfair
• TQJ-PAR Participações Societárias SA
• Silvio Santos Group
• OpenBet
• MGM Resorts International
• Grupo Globo

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