Market Overview

The Global AI in Nutraceuticals Market reached US$ 1.32 billion in 2024 and is expected to reach US$ 2.48 billion by 2032, growing at a CAGR of 8.19% during the forecast period of 2025-2032.

AI enhances product formulation and personalization in the Global AI in Nutraceuticals Market, analyzing vast datasets for bioactive compounds and optimized health solutions.

The Global AI in Nutraceuticals Market caters to rising demands for customized nutrition amid chronic diseases and wellness trends.

Technologies like machine learning accelerate ingredient discovery, ensuring efficient, data-driven developments in functional foods and supplements.

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Market Drivers

Personalized nutrition drives the Global AI in Nutraceuticals Market, with AI using genetic and health data for tailored recommendations, meeting consumer demands for individualized wellness.

Post-pandemic health awareness boosts AI adoption in discovering ingredients and optimizing formulations for better efficacy.

Advances in predictive analytics reduce development times, enabling faster market entry for innovative products.

Sustainability initiatives leverage AI for eco-friendly supply chains, aligning with consumer preferences for ethical sourcing.

Market Restraints

Data privacy concerns, under regulations like GDPR, challenge the Global AI in Nutraceuticals Market by requiring secure handling of personal health information.

Substantial investments in AI infrastructure limit entry for smaller companies, slowing overall innovation.

Evolving regulatory frameworks for AI claims complicate compliance and validation processes.

Workforce shortages in AI expertise hinder effective implementation across the industry.

Market Geographical Share

North America leads the Global AI in Nutraceuticals Market with US$ 0.41 billion in 2023, driven by wellness focus and chronic disease prevalence like diabetes.

The US contributes over 20.4% globally, fueled by aging populations and demand for fermented foods.

Europe grows through sustainability mandates and consumer preferences for eco-products.

Asia-Pacific accelerates with expanding middle classes and tech integrations in health solutions.

 

Market Segments

By Product Type

  • Dietary Supplements
  • Functional Foods
  • Functional Beverages
  • Probiotics

By Application

  • Product Formulation
  • Personalized Nutrition
  • Quality Control and Safety
  • Supply Chain Optimization
  • Others

By Technology

  • AI and Machine Learning
  • Natural Language Processing
  • Computer Vision
  • Predictive Analytics
  • Deep Learning
  • Others

By Deployment Mode

  • Cloud-Based
  • On-Premise

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Latest Developments

October 2024 saw Designs for Health launch Performance Peptides, an AI-derived anti-aging supplement from plant peptides.

February 2025 introduced Nutrify Today's Dealsphere platform for AI matchmaking in nutrition commercialization.

June 2025 featured BASF's AI expansions for R&D, improving bioavailability in nutraceuticals.

July 2025 brought European blockchain-AI integrations for transparent supply chains in functional foods.

Market Key Players

Key players in the Global AI in Nutraceuticals Market include Nestlé Health Science, Danone S.A., BASF SE, Herbalife Nutrition Ltd., Ingredion Incorporated, Archer Daniels Midland Company, Yakult Honsha Co., Ltd., Otsuka Holdings Co., Ltd., Koninklijke DSM N.V., and NOW Health Group, Inc.

These firms invest in AI for personalized solutions and sustainable practices.

Nestlé and BASF collaborate on data-driven formulations.

Their strategies emphasize consumer-centric innovations and tech partnerships.

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Key Highlights of the Report

Dietary supplements dominate with US$ 0.37 billion in 2023, driven by convenience and targeted health benefits.

Personalized nutrition is projected to reach $1.15 billion by 2024, per industry insights.

North America's 20.4% share ties to fermented food trends and preventive care.

The Global AI in Nutraceuticals Market integrates blockchain for authenticity amid privacy challenges.

AI could reduce development costs by 30%, fostering growth through 2032.

Conclusion

The Global AI in Nutraceuticals Market advances personalized wellness, overcoming hurdles to deliver sustainable, data-driven health solutions globally.