The Smartphones market in Japan is witnessing a significant shift as the demand for used smartphones rises steadily across the country. Consumers are increasingly turning toward refurbished and second-hand devices due to affordability, environmental awareness, and rapid technological advancements. Japan used smartphone market was valued at USD 940 million in 2023 and is estimated to reach a value of USD 1,366 million by 2030 with a CAGR of 2.5% during the forecast period. In terms of volume, the country recorded sales of 3.76 million units of used smartphones in 2023, which is expected to grow to 5.69 million units by 2030, with a CAGR of 6.4%.

This upward trend in the used device segment is transforming the Japan used smartphones industry, as more consumers recognize the value in purchasing high-quality pre-owned smartphones instead of brand-new models.

What’s Driving Growth in the Japan Used Smartphones Market?

Several key Japan used smartphones market trends are fueling this growth. First, the rising cost of flagship devices has led budget-conscious buyers to seek alternatives without compromising on performance. Used smartphones offer a practical solution, especially when certified by reputable retailers or refurbished under strict quality control standards.

Second, environmental sustainability is becoming a major consideration for tech consumers in Japan. By choosing pre-owned devices, users contribute to reducing electronic waste — a move supported by government policies and growing public awareness.

The Japan used smartphones market demand is also supported by frequent upgrade cycles. Many users now trade in devices more regularly, resulting in a steady supply of gently used, high-performance phones in the resale market.

Market Analysis, Size, and Opportunities

The growing Japan used smartphones market size, expected to surpass USD 1.3 billion by 2030, signals expanding opportunities for manufacturers, telecom providers, and third-party resellers. Major brands such as Apple and Samsung dominate the resale space due to their devices’ long-lasting value and continued software support.

According to recent Japan used smartphones market analysis, urban centers like Tokyo and Osaka lead in sales volumes, thanks to strong digital infrastructure and consumer access to multiple retail and online channels.

This creates a strong Japan used smartphones market opportunity for players to introduce more trade-in programs, subscription-based phone ownership models, and flexible financing options for used devices.

Volume Growth and Market Share Insights

With projected sales of 5.69 million units by 2030, the Japan used smartphones market volume is expanding rapidly. The bulk of the Japan used smartphones market share is concentrated in mid-range and flagship models, particularly iPhones, which retain value well and enjoy high brand loyalty in Japan.

New players entering the market are leveraging AI and machine learning to assess device condition, automate pricing, and optimize resale strategies — adding more efficiency to the Japan used smartphones market study and ecosystem.

Final Outlook

The future of the Japan used smartphones market looks promising, supported by economic, environmental, and technological factors. As more consumers embrace second-hand devices for both cost savings and sustainability, the used segment is becoming a major pillar of the overall smartphones market in Japan.

Businesses looking to tap into this space should stay ahead of the curve by monitoring Japan used smartphones market statistics, launching quality assurance programs, and strengthening after-sales services. With the right strategy, the used smartphone segment offers a profitable and sustainable path forward in Japan’s dynamic tech landscape.