United States of America – [05 September, 2025], The Insight Partners is proud to announce its newest market report, "False Eyelashes Market: An In-depth Analysis". The report provides a holistic view of the False Eyelashes Market and describes the current scenario as well as growth estimates during the forecast period.

Overview of False Eyelashes Market

The False Eyelashes Market is expected to grow from US$ 1,377.28 million in 2021 to US$ 2,046.61 million by 2028, expanding at a CAGR of 5.8% between 2021 and 2028. False eyelashes, made from human hair, animal hair & fur, or synthetic fibers, have become an essential beauty product, widely used to add volume and transform natural eyelashes.

The market growth is strongly influenced by rising disposable incomes, increasing consumer focus on self-grooming, and growing social media-driven beauty trends. Additionally, the adoption of false eyelashes by celebrities and influencers has accelerated market penetration in emerging economies.

Key findings and insights

Market Size and Growth

  • 2021 Market Value: US$ 1.38 Billion
  • 2028 Market Value: US$ 2.05 Billion
  • CAGR: 5.8% (2021–2028)

Key factors driving the False Eyelashes Market:

  1. Rising demand for customized and unique makeup looks.
  2. Growing middle-class population with higher disposable income.
  3. Increased popularity of eye-based beauty products across different age groups.
  4. Expanding influence of social media and celebrity endorsements.
  5. Strong growth in the cosmetics and personal care industry worldwide.

Challenges:

  • Rising popularity of permanent eyelash extensions, which serve as substitutes to false eyelashes.
  • Initial pandemic-related disruptions in supply chains and consumer spending.

Market Segmentation

By Type:

  • Strip Lashes
  • Individual Lashes

By Material:

  • Human Hair
  • Synthetic
  • Animal Hair & Fur

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

By Geography:

  • North America (US, Canada, Mexico)
  • Europe (UK, Germany, France, Italy, Russia, Rest of Europe)
  • Asia Pacific (China, India, Japan, Australia, South Korea, Rest of APAC)
  • Middle East & Africa (South Africa, Saudi Arabia, UAE, Rest of MEA)
  • South & Central America (Brazil, Argentina, Rest of South & Central America)

Spotting Emerging Trends

  • Technological Advancements: Continuous product innovations such as lightweight synthetic lashes mimicking natural hair.
  • Changing Consumer Preferences: Increased demand for DIY, easy-to-apply strip lashes that save time and avoid salon visits.
  • Regulatory & Market Shifts: Expansion of global beauty standards and rising consumer focus on eco-friendly and cruelty-free materials.

Growth Opportunities

  1. Rising demand in Asia Pacific, projected to grow at over 6% CAGR, driven by expanding cosmetics adoption.
  2. Surge in online retail sales, supported by beauty influencers and e-commerce platforms.
  3. Innovation in sustainable lash materials, offering eco-conscious alternatives.
  4. Expanding middle-class segment worldwide, boosting spending on premium beauty products.

Regional Insights

  • Europe dominated the global market in 2020, valued at US$ 418.97 million.
  • North America contributed over 29% market share, supported by strong beauty industry growth and rising number of salons and beauty clinics.
  • Asia Pacific is expected to be the fastest-growing region with a CAGR of 6%+, fueled by urbanization and growing consumer awareness of personal grooming.

Key Market Players

Prominent companies operating in the False Eyelashes Market include:

  • American International Industries
  • Kiss Products, Inc.
  • Esqido
  • Huda Beauty
  • PDC Brands
  • MAC Cosmetics
  • PAC Cosmetics LLP
  • Kosé Corporation
  • Lilly Lashes
  • House of Lashes

These players are actively pursuing strategic collaborations, influencer partnerships, and product innovations to strengthen their global presence.

Conclusion

The False Eyelashes Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2021–2028 report provides critical insights for manufacturers, investors, and stakeholders. With the ongoing rise of self-grooming trends, social media influence, and demand for unique beauty solutions, the false eyelashes market is set to experience steady global expansion.

About The Insight Partners

The Insight Partners provides comprehensive syndicated and tailored market research services in the healthcare, technology, and industrial domains. Renowned for delivering strategic intelligence and practical insights, the firm empowers businesses to remain competitive in ever-evolving global markets.

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