New York, US – August 28, 2025 – The global advertising industry is on the cusp of a transformation, with LED advertising boards playing a central role in shaping the future of marketing and brand communication. According to a newly released report by The Insight Partners, titled “LED Advertising Board Market Share, Size, Trends, and Forecast by 2031”, the worldwide market is projected to witness sustained growth, propelled by digitalization, shifting consumer engagement trends, and continuous innovations in LED display technology. By 2031, these forces are expected to firmly position LED advertising boards as the backbone of modern outdoor and indoor advertising ecosystems.

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The Drivers of Growth

·         Several interconnected trends are fueling this rapid rise. The first and perhaps most prominent factor is the growing demand for energy efficiency. Across industries, businesses are under pressure to adopt sustainable practices that reduce operational costs while lowering carbon emissions.

·         Closely tied to consumer attention is the power of visual impact. Vibrant, high-resolution LED displays offer unparalleled brightness and clarity. Whether placed along highways, in stadiums, shopping malls, or bustling city centers, these boards ensure that brands are showcased with maximum visibility.

·         Another force driving adoption is technological advancement. The evolution of LED technology has been rapid, with improvements in resolution, durability, energy efficiency, and smart integration features. Today’s LED boards can connect seamlessly with digital systems, making it possible to deliver real-time, data-driven content and personalized advertising experiences.

·         Finally, urbanization and digital transformation play crucial roles. With cities expanding and becoming more digitally connected, the importance of vibrant and interactive advertising media increases.

Recent Innovations and Industry Moves

The LED advertising board market has become highly competitive, with leading global companies racing to innovate and expand. Recent industry developments highlight how technological evolution and strategic collaboration are shaping future opportunities.

·         On June 7, 2025, Samsung Electronics revealed the 32‑inch Color E‑Paper, a groundbreaking ultra-low-power digital signage solution. This product introduces a new dimension to LED advertising by combining rich visual quality with extreme energy efficiency, driven by Samsung’s proprietary Color Imaging Algorithm.

·         On June 10, 2025, visualization pioneer Barco teamed up with global display manufacturer BOE. Their collaboration focuses on integrating Barco’s European-engineered Infinipix™ Gen2 LED processing platform with BOE displays, producing unparalleled visual experiences across regions. For Barco, this marks a major step in broadening its product range and reinforcing its global footprint.

·         In November 2024, Samsung further strengthened its position by installing its Outdoor LED Signage XHB Series (P8) at the flagship Shinsegae Department Store in Seoul. The unveiling during the “Lights Up SEOUL, KOREA” event cemented Myeongdong Square’s reputation as a landmark destination with a spectacular media lighting show.

·         In May 2024, Daktronics launched its Flip-Chip COB (Chip on Board) LED display technology. Offering pixel pitches ranging from 1.8 millimeters to 0.9 millimeters, the innovative Narrow Pixel Pitch (NPP) series combines enhanced durability and power efficiency, promising an improved end-user experience.

These developments underscore how competition fuels constant innovation, with companies striving to deliver more immersive visuals, longer lifespans, and energy-saving solutions.

Collaboration and Market Opportunities

Strategic collaborations between global players, advertisers, and infrastructure owners are a hallmark of the evolving market. A notable example came on July 18, 2025, when Daktronics partnered with the SM Mall of Asia Arena in the Philippines. Together, they developed and installed a cutting-edge six-display, center-hung LED system at The Cube in Pasay City, showcasing how partnerships can create value not only for the venue operators but also for advertisers eager to reach large audiences.

Major companies shaping the competitive landscape include Absen, Barco, Daktronics, FORMETCO, Leyard Optoelectronic, Optec Displays, Prismview (a Samsung Subsidiary), and Shenzhen Liantronics. Each of these organizations is investing heavily in product development, geographic expansion, and advanced solutions to strengthen its global presence.

Outlook Toward 2031

The future of the LED advertising board market appears exceptionally bright. With cities adopting smart infrastructure, advertisers pursuing sustainable strategies, and consumers demanding dynamic content, LED displays are no longer viewed as luxury tools but as essential communication mediums. Emerging markets, particularly in Asia-Pacific, Latin America, and Africa, offer immense opportunities as urban centers modernize and embrace digital transformation.

According to The Insight Partners, the market trajectory suggests steady growth in terms of both market share and innovation, driven by rising end-user adoption and the increasing effectiveness of LED solutions in meeting modern advertising demands. Businesses that invest in cutting-edge LED displays stand to gain not only in terms of visibility but also by showcasing their commitment to sustainable and innovative branding.

Conclusion

By 2031, LED advertising boards will not just be tools for visibility—they will represent the intersection of sustainability, digital transformation, and engagement. Their ability to deliver energy savings, vibrant visuals, and real-time adaptability makes them indispensable in the evolving world of modern advertising. As collaborations expand and technology advances, the LED advertising board market is set to remain a key growth segment, shaping the future landscape of global advertising for years to come.

About The Insight Partners

Delivering precise market intelligence, The Insight Partners serves healthcare, technology, and industrial sectors with robust syndicated and custom research. Its in-depth insights equip businesses with the tools they need to stay ahead in dynamic international markets.

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