Introduction

Starting a tyre business is an exciting opportunity—but it’s not without challenges. Many entrepreneurs make costly mistakes early on, which can impact profitability and growth. If you're planning to import and distribute tyres in Cameroon, understanding the common pitfalls can help you avoid them and build a stronger, more efficient business.

In this guide, we’ll explore the major errors tyre importers and distributors make—and how to prevent them.

1. Inadequate Market Research

Mistake: Jumping into the business without understanding demand, competition, or pricing.

Solution:

  • Study which tyre types, sizes, and brands are in demand locally.

  • Identify your target audience: car owners, garages, fleet companies, etc.

  • Know your competitors’ offerings and pricing.

Tip: Visit local tyre shops or talk to mechanics before placing your first order.

2. Choosing the Wrong Suppliers

Mistake: Partnering with unreliable or unverified suppliers.

Risks include:

  • Poor quality tyres

  • Shipping delays

  • Inconsistent stock or bad communication

Solution:

  • Vet suppliers thoroughly—ask for certifications, samples, and client references.

  • Start with smaller trial orders before committing to bulk shipments.

3. Poor Customs Preparation

Mistake: Not understanding Cameroon’s import regulations.

Consequences:

  • Delayed shipments at Douala port

  • High demurrage fees

  • Possible confiscation of goods

Solution:

  • Work with a licensed customs clearing agent.

  • Prepare all documentation in advance (invoice, packing list, bill of lading, certificates).

  • Budget for import duties and VAT.

4. Weak Distribution Planning

Mistake: Failing to set up a reliable system for distributing tyres once they arrive.

Leads to:

  • Overstock in warehouses

  • Delayed deliveries

  • Missed sales opportunities

Solution:

  • Establish partnerships with retailers, garages, and transport operators.

  • Offer flexible delivery options.

  • Use simple inventory and order tracking tools.

5. Overlooking Marketing

Mistake: Relying only on word-of-mouth.

In today’s market, visibility is key.

Solution:

  • Use Facebook, WhatsApp, and Google My Business to reach customers.

  • Offer first-time buyer discounts or loyalty deals.

  • Attend local auto shows or trade events.

6. Stocking the Wrong Tyres

Mistake: Buying tyre models or sizes that don’t match local demand.

Results in:

  • Dead stock taking up warehouse space

  • Cash tied up in unsold inventory

Solution:

  • Start with a focused product range.

  • Track sales to learn what moves quickly.

  • Consult local mechanics or retailers for insight.

7. Pricing Too Low (or Too High)

Mistake: Setting prices without understanding your costs or customer expectations.

Too low = profit loss.
Too high = lost sales.

Solution:

  • Do a full cost breakdown (tyre cost, freight, customs, storage, marketing).

  • Research competitor prices and customer spending habits.

  • Offer value—like warranties or free delivery—to justify your pricing.

8. Ignoring After-Sales Service

Mistake: Not following up after a sale.

Customers expect:

  • Product support

  • Warranty claims handling

  • Timely responses to inquiries or complaints

Solution:

  • Set clear after-sales processes.

  • Train your team to manage support professionally.

  • Use customer feedback to improve service.

9. Not Keeping Track of Finances

Mistake: Mixing personal and business expenses or not tracking profit/loss.

Leads to:

  • Cash flow problems

  • Inability to plan or grow

Solution:

  • Use basic accounting software or hire an accountant.

  • Track inventory value, sales, and monthly expenses.

  • Separate business and personal finances.

10. Expanding Too Quickly

Mistake: Scaling operations before stabilizing your foundation.

You risk:

  • Running out of working capital

  • Managing too many products or regions

  • Poor customer service

Solution:

  • Focus on one region or tyre category first.

  • Build customer loyalty and steady revenue.

  • Grow gradually and sustainably.

Conclusion

Tyre import and distribution can be highly rewarding—if done right. By avoiding these common mistakes, you’ll reduce risk and increase your chances of success. Whether you’re just starting to import and distribute tyres in Cameroon or looking to optimize your current business, always plan carefully, focus on quality, and stay customer-centric.